Own your customer: local commerce
Small sellers reaching buyers directly — keeping the margin, the relationship, and a verifiable identity — instead of renting an aggregator.
A boutique hotel pays 18% of every international booking to an OTA — and never owns the guest relationship. A smallholder farmer is captive to local middlemen and sells at distress prices. A pet-services owner wants to be found by nearby customers and keep a care history for the animals they look after. In each case the seller creates the value, but an aggregator owns the discovery, the customer, and the margin.
Fabric lets small sellers be discovered directly, transact on their own terms, and keep the customer relationship — while carrying verifiable claims (provenance, ratings, certifications) that used to require a platform's brand to be believed.
What changes
The hotel takes direct bookings and keeps the ~18% it paid to OTAs — and owns the guest relationship for repeat stays.
The farmer reaches buyers beyond local middlemen, gets a fair, transparent price, and avoids distress sales.
The pet-services owner is discovered by nearby customers and maintains a portable care/vaccination identity per pet that follows the animal.
A handloom cooperative sells with verifiable provenance and origin-certification claims, protecting margins against knock-offs.
Trust that used to require a platform brand now travels as credentials the seller controls.
Where to start
Register one seller, publish a small catalogue (rooms, produce, or services), and attach one verifiable claim (a certification or rating). Run a direct discover → book → settle loop from a sandbox buyer app, confirming the seller keeps the full margin and the relationship.